“The problem, Greg, is where they get their information. I spent time in rural Pennsylvania the weekend before the election and in places like Cumberland and Lancaster. We didn’t see Republicans out in the streets, because they don’t really do field campaigns anymore. It’s all digital and electronic and through people’s phones, not through people’s front doors. It’s really hard to get face-to-face with people anymore. So Democrats got to get on these local radio shows. They have to create their own local radio shows. They have to get on these podcasts because they’re living in an informational vacuum or a silo, so they’re not hearing these messages anyway.”

“As we’ve seen on Bluesky today, Fox News and OANN are not even putting the market reports up there. They’re not even showing the Dow, the S&P, and the NASDAQ on their tickers because they know that their listeners and viewers cannot handle any negative news. They need to be constantly reinforced with nonstop pro-red, pro-Republican, pro-Trump, pro-MAGA news because they can’t handle the truth, as Jack Nicholson would say. We need to break through that and force them to listen to alternative messages, but that is a really, really difficult nut to crack.”

by Tom Schaller, co-author of the book White Rural Rage